Jay Levinson's Guerrilla Marketing, Fourth Edition, revolutionized marketing for small businesses with bold, low-cost strategies to attract and retain customers. This updated edition gathers hundreds of practical, proven ideas and shows how to apply them today: when and how to use the internet effectively; tips on podcasting and automated marketing; programs for targeting prospects and building repeat and referral business; and management lessons for telecommuting and freelance teams. Practical and action-oriented, Guerrilla Marketing is an essential reference for entrepreneurs and small-business owners seeking measurable growth.
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